A paradigm shift is essential for providing a better context. In the entertainment sector, the current priority is given more to the tailor-made customer experience. If you want to invite the attention of entertainment customers, then should hyper-target content and advertise and optimize the customer experience. Are you doing it? Act swiftly to earn profit quickly.
The media and entertainment industry consists of film, print, radio, and television. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. One of the biggest challenges of the media and entertainment industry is to find a way to create the tailored customer experience. There is the need for a mass customization in the branding, advertising, and multimedia sectors. Most of the customers are interested in generating more and more data about their preferences, relationships, habits, and locations. This data gives a big opportunity to and optimize the customer experience.
This is nearly a 34% increase from 2016-2017, based on The State of Online Video 2017 consumer survey. According to Cisco,” By 2021, a million minutes of video content will cross global IP networks every second. At that rate, it would take you more than 5 million years to watch all the video crossing the network each month”. If this continues, within 3 years, IP video traffic will account for 82% of all consumer internet traffic.
It is believed that animation and live videos in YouTube will soon become an all-encompassing entertainment service, where users will watch and listen and play as interactive experiences. And with virtual reality getting incorporated into the website, it is a question of when and not how anymore.
Doesn’t matter how the website changes in the future, it is clear that Videos has changed the entertainment industry for good.
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